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A successful salesperson in his own right long before he started marketing online, Kubassek outlined what is needed to succeed in traditional sales, and combined those needs with the capabilities of modern technology and the latest Web 2.0 applications. The resulting system eliminates much of the guesswork from sales and marketing. "Sales opportunities are attractive, because they have potential to earn the salesperson a high income, but only a small percentage of individuals achieve their goals. That's because it takes a certain type of personality, lots of legwork, and plenty of overtime to succeed," said Kubassek. "My new marketing system takes those elements out of the equation, and makes it possible for anyone to be successful."

Kubassek's system eliminates the human variable in sales by taking out the need to do personal selling, cold-calling, and lead generating. "Before technology gave us the opportunity to automate what was always a labor-intensive task, I used to see advertising come-ons for turnkey sales opportunities, but most of these were simple multi-level deals that required far too much time, or were simply thinly disguised scams. But today," he advises, "the equation has changed, and it is truly possible to create and offer a turnkey sales and marketing plan that takes the guesswork out of selling. "My brand new system is such a system. The simple technology can be used by virtually anyone, and is designed to automatically generate sales leads, qualify them, and make the sale. "Before this technology was available, 'make money while you sleep' was nothing but a saying. It never really happened. If you received a promotion that said you could make money in your sleep, I would have told you to run the other way. But today, it is possible."